Roof-to-Deck is a system like no other in our industry.  It is years of system development that is available to you the day the Franchise Agreement is signed.  Each one of the points listed requires thorough explanation and understanding to be appreciated.  The Roof-to-Deck system is what makes the opportunity so great.  Each of these points will be thoroughly discussed if you meet with us at our corporate office in Chicago, Illinois.

 

Numerous Profitable Services

• End of March through early November
• Deck, Fence, Play System, Porch, Gazebo, Dock and other exterior wood cleaning and staining
• Painted deck restoration through sanding, washing, staining and painting
• Cedar Shake and Shingle Roof cleaning, repair and staining
• Asphalt roof cleaning, removal of black streaks and stains
• Cedar and Log Home cleaning and staining
• House Washing
• Concrete cleaning and sealing/staining
• Middle of October through the middle of December
• Holiday Lighting design and installation
• Depending on the weather, middle of December through February
• Ice Dam removal via steaming

 

The Success of any Company is Measured by the Customers the Company Serves

• Strong repeat customer relationships
• 21% of sales are from repeat customers in St. Paul 2008
• Strong referrals from our customers
• 14% of sales are from referrals in St. Paul 2008
• Referrals from partner vendors
• Deck and Door Company
• Kaufman Roofing
• Fish Window Cleaning
• Real Estate agents

 

Certifications, Awards and Qualifications

• Largest roof and deck restoration company in the U.S.
• A+ rating with the Better Business Bureau
• Super Service award winners for 7 consecutive years from Angie’s List
• Certified in Wood Restoration by the Power Washers of North America
• The PWNA has been in existence since 1992 and is the association that represents the power washing industry
• The Founder of Roof-to-Deck is the Vice President of the PWNA
• Roof-to-Deck is an approved educator of the PWNA
• Mike Hilborn speaks and teaches at PWNA conventions and seminars
• Roof-to-Deck Restoration has been in business since 1995
• Mike Hilborn , founder of Roof-to-Deck is the host of the Roof-to-Deck Home Show which is broadcast weekly on KYCR Business 1570
• Custom cleaners and equipment manufactured exclusively for Roof-to-Deck
• Power Washers specifically built for our needs
• Airless sprayer specifically built for our needs
• Stain applicator that reduces waste and dramatically increases productivity and quality
• Deck stripper custom blended and manufactured

 

Employee and Franchisee Training

• 18 DVD training disks
• 5 full time tech training DVDs
• 5 quote person training DVDs
• 4 Admin person training DVDs
• 4 part time tech training DVDs
• Monthly Safety Meetings on DVD
• Web based computerized employee testing
• Automated scoring of the test
• Identifies weak areas
• Tracks employee test performance over time

 

Production van modifications to maximize efficiency

• Minivans for maximum fuel efficiency
• High gas mileage, lower emissions
• No bulky, inefficient trailer that requires a full size vehicle to pull
• If any component of the trailer breaks down, out of business until the trailer is repaired.  US Minivans, swap out the equipment that needs repair
• Vans have been modified for:
• Efficiency
• Ease of use
• Minimize tools and materials needed

 

Employment Hiring Program

• Web based hiring through the RTD website
• Written job descriptions
• Written summary of the positions and benefits offered
• Video descriptions of each job offered
• Applicant gets to see the work they will be doing before ever applying
• On line application that is emailed directly to the local office
• Group interview format
• Very efficient interviewing of 6 to 8 candidates at one time.  Makes hiring employees dramatically easier, less time consuming and which results in higher quality employees
• 20 minute interview DVD which provides employment applicants with information on the company and available positions
• Tutorial test for admin applicants to insure they have the computer skills needed for the position
• All documentation for new and returning employees available through RTD software resource center
• All government forms and documents required
• Employment Handbook

 

Proprietary Relationship Management Software

• Manages customer quotes
• In one week, more than 280 individual customers were provided quotes.
• Quote system via the software allows a single quote person to visit 25 or more customers per day. 
• Quote routing process sequences quotes to reduce miles and hours
• Prints a custom quote letter for each customer with proper punctuation and all necessary information needed by the customer
• Manages customer and internal follow ups
• Computerized note and follow up system eliminates paper notes
• Manages job scheduling for all services
• Quickly and easily schedules 40 or more individuals jobs per day
• That is 13 employees cleaning 3 or more decks per day per employee
• System groups jobs for maximum efficiency by eliminating miles driven between jobs
• Job schedules and pictures of each job are available to our employees via the internet
• Allows our employees to start and finish from home which reduces miles driven and hours worked
• Employees need to come into the warehouse once or twice a week to resupply
• Historical data
• Previous Customer data
• Previous Quote data
• Employee performance and operational performance
• Profit/Loss by job
• Employee records
• Electronic time cards via PDA that exports to software
• Manages employee information
• Tracking of employee payroll and hours
• Current address
• Current contact information
• Current wage scale
• Tracking of marketing and advertising effectiveness
• Every dollar spent on advertising is tracked by individual advertiser.  This allows us to maximize our advertising by spending money only where it has proven effective.
• Tracking of Customer Satisfaction surveys
• A customer satisfaction survey card is left with each customer.  When they are returned they are entered into the system for future referrals and for customer satisfaction reports.
• Resource Center
• Virtually every document needed to operate the business is available in the RTD software’s resource center.
• Best practices guide
• Vendor referral list
• Insurance information
• Office activities guide
• Operations manuals
• RTD Supply online store
• And much more

 

Marketing and Advertising

• Website, www.rooftodeck.com and www.rooftodeckdecoration.com
• Pay per click
• Organic listings
• Clear and easy to navigate
• Request an estimate or quote online
• Video clips
• About our company
• About our services
• Restoration TV commercial
• Holiday Lighting promotional video
• Employment job descriptions
• Podcast
• Link to our weekly radio broadcast of the Roof-to-Deck Home Show
• In house Direct Mail postcard program
• Deck
• Roof
• Quote is still good
• Holiday Lighting
• Previous customer
• Leave Behind folder with promotional DVD
• Brochures, fliers and door hangers
• Radio commercials
• TV commercial
• Coupon magazines
• Yellow Page ads
• Home and Garden Shows
• Professional display available for franchisee use
• Contractor referral program
• Customer referral program
• Previous customer program
• Associations
• Yard signs
• Marketing impact stickers
• More

 

Conventions

• Every January all of the owners and managers meet at the annual convention
• New services offered
• New systems and procedures
• Business and marketing training
• Guest speakers
• Vendor demonstrations
• Reconnect and have fun with friends

 

Support

• Without a strong support system, everything listed above are just ideas.  The Roof-to-Deck management team is there every day to make sure you are successful.  Help is just a phone call or email away.  It is important for everyone in the organization that each of our owners are successful and builds the brand.  That makes each franchise stronger and more valuable.  Each of the current franchise owners want to see you succeed.  The stronger our system and our brand, the more valuable each franchise is.  When it comes time to retire, we all want to get the biggest monetary reward our hard work has earned.

Roof-to-Deck is a system; a system that is constantly being improved upon each month.  Follow the system, make it your own, work hard and you will be successful.

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